Five hours of brainstorming, googling, using the thesaurus to cram more words onto sheets of paper trying to find something that we liked, explained who we are, what we do, and that no one else has taken. The world of the internet means that you have to be above and beyond clever to come up with something that has not yet been snatched as a domain name, a company, a blog, site, or idea. It is beyond exhausting, bordering on hysterical, and not the funny kind.
We came up with and dismissed ideas galore and finally via text messaging after supposedly abandoning the brainstorming all together, and sulking home dejected, came up with one we both liked. I haven’t checked, hopefully we still like it in the morning light and it hasn’t changed from a 10 to a 2.
After confirmation and thoughtful agreement that this indeed will be our new statement we’ll purchase domains, start creating the website, logos and pick up where we left off. We need to obtain momentum again.
No sleep, eleven hour a day week ahead, short blog.